{"id":787,"date":"2022-06-23T14:52:24","date_gmt":"2022-06-23T14:52:24","guid":{"rendered":"https:\/\/plataformanacionaldeturismo.pt\/pnt\/"},"modified":"2026-11-11T15:23:29","modified_gmt":"2026-11-11T15:23:29","slug":"pnt","status":"publish","type":"page","link":"https:\/\/plataformanacionaldeturismo.pt\/en\/","title":{"rendered":"PNT"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/plataformanacionaldeturismo.pt\/wp-content\/uploads\/2022\/06\/imgtop_associados.jpg&#8221; custom_margin=&#8221;-190px||||false|false&#8221; custom_margin_tablet=&#8221;-173px||||false|false&#8221; custom_margin_phone=&#8221;-271px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;145px||145px||false|false&#8221; custom_padding_tablet=&#8221;95px||95px||true|false&#8221; custom_padding_phone=&#8221;170px||110px||false|false&#8221; global_module=&#8221;588&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/plataformanacionaldeturismo.pt\/wp-content\/uploads\/2022\/06\/home_background.png&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_padding=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>AVEIRO DECLARATION: A vision for the future of tourism in Portugal<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on||||&#8221; header_font=&#8221;|600|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AVEIRO DECLARATION: A vision for the future of tourism in Portugal<\/p>\n<p><i class=\"fa-regular fa-file-pdf\" style=\"font-size: 20px;\"><\/i><a href=\"https:\/\/plataformanacionaldeturismo.pt\/wp-content\/uploads\/2024\/06\/DECLARACAO_DE_AVEIRO_DA_PNT_signed.pdf\" target=\"_blank\" rel=\"noopener\">Aveiro Declaration<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Welcome to the PNT \u2013 Plataforma Nacional de Turismo<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The PNT is an association established by organisations, businesses, higher education institutions and public administration bodies, with the aim of promoting research, development and innovation initiatives that contribute to the implementation of new policy and strategic directions and actions for tourism in Portugal. These initiatives are intended to be sustainable, tailored to territorial and sectoral realities, and conducive to the development and happiness of individuals and communities.<\/p>\n<p>Tourism has increasingly established itself as a strategic sector for Portugal&#8217;s economy and development. However, it is important that it forms part of a more ambitious vision, based on a new development model that brings greater benefits to the country.<\/p>\n<p>Looking ahead, Tourism needs to develop new capabilities that enable it to attract greater direct income from domestic and international markets. At the same time, it must strengthen its ability to connect productive systems, stimulate regional and local economies, and promote territories and the environment, while serving as a driving force for the preservation of the historical, cultural and ethnographic heritage that defines and distinguishes us.<\/p>\n<p>Tourism must be envisioned as a sector capable of generating revenue, strengthening competitiveness and increasing productivity, thereby improving the living conditions of local populations and contributing to the leisure, education and happiness of families.<\/p>\n<p>Tourism should also be regarded as an effective means of reducing inequalities between wealthier and poorer regions, helping to retain populations in sparsely populated areas, and fostering national cohesion and identity.<\/p>\n<p>The Plataforma Nacional de Turismo was established as a forum for reflection, dialogue and action amongst all those interested in contributing to sustainable and innovative Tourism that serves Portugal&#8217;s economy and society.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>The PNT \u2013 Plataforma Nacional de Turismo<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;|auto|40px|auto||&#8221; custom_padding=&#8221;|15px|14px|15px|false|true&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_vertical=&#8221;10px&#8221; box_shadow_blur=&#8221;10px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.12)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>The PLATAFORMA NACIONAL DE TURISMO (PNT)<\/strong> is an association comprising individuals, business associations, organisations, companies and higher education institutions which, brought together within a civic platform operating as a &#8220;think tank&#8221;, aims to work collectively to promote the development, raise standards and enhance the value of Tourism in Portugal and beyond. It also seeks to foster sustainable and inclusive forms of tourism that contribute to peace, quality of life and the happiness of individuals and local communities. (Article 1 of the PNT&#8217;s Articles of Association)<\/p>\n<p>In recent years, the PNT has been developing its organisational structure with the aim of establishing the necessary conditions to fulfil its objectives. In this context, it promoted extensive discussions concerning its new articles of association, which were approved at the PNT General Assembly on 25 May 2022, alongside the election of its governing bodies. Furthermore, it expanded its founding membership; at this stage, the PNT already comprises around 120 Founding Members, representing some 60 organisations in the tourism sector. These members come from all areas of tourism-related economic, social and organisational activity, as well as from all regions of mainland Portugal and its island territories. In addition, the substantial number of universities and polytechnic institutes involved is highly representative of Portuguese higher education institutions engaged in tourism teaching and research.<\/p>\n<p>Tourism has increasingly established itself in Portugal as a strategic sector for the economy and society, placing it at the forefront of government agendas at national, regional and local levels. During the economic crisis between 2014 and 2019, tourism demonstrated an exceptional capacity to drive economic recovery and help the country emerge from a profound crisis. In the period following the health, social and economic crisis caused by COVID-19, tourism has already experienced very strong growth, with all indicators pointing towards a recovery which, according to the most reliable estimates, has already reached or even exceeded the pre-COVID-19 levels recorded in 2019.<\/p>\n<p>In preparation for its Activity Plans and corresponding Budgets, the PNT Board held several meetings and <em>brainstorming <\/em>sessions with representatives from the economic, organisational and academic sectors of tourism. These meetings generated important reflections and conclusions, which were agreed upon and subsequently incorporated into the Activity Plans and Budgets.<\/p>\n<p>The PNT&#8217;s planned lines of action are as follows:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Action Line 1: Organisation, structuring and promotion of the PNT<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The PNT is currently in the initial stages of growth and consolidation. Accordingly, the Board will continue to expand and strengthen the association, ensuring that all organisations operating in the tourism sector that express an interest in joining the PNT have the opportunity to do so. To this end, meetings and promotional activities will be organised to raise awareness of the PNT and encourage new members to join. Working meetings will also be held with government bodies to introduce the PNT and assess its potential role in the tourism sector.<\/p>\n<p>Consideration will also be given to the network-based organisational structure that the PNT should adopt in the future to support its establishment and operations. The Board will also promote the establishment of the Conselho Nacional, Conselho Territorial and Conselho Empresarial, in accordance with the provisions of the Articles of Association.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Action Line 2 \u2013 Studies and projects<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; link_text_color=&#8221;#b88b3a&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The PNT Board will initiate a series of project-based activities aimed at supporting innovation and development within the tourism sector. The prioritisation of the projects outlined below is based on meetings held with members representing organisations, businesses and academia. These projects will be included in the PNT&#8217;s agenda during the period covered by this Activity Plan, although it is recognised that their implementation will take place progressively over the coming years. To facilitate their implementation, the PNT will apply for national and international funding opportunities and seek financial support from tourism-related organisations interested in the development of these projects.<\/p>\n<p>Taking into account the meetings held with organisations in the sector and with the academic community, and bearing in mind the current state of knowledge regarding domestic and international tourism, it is concluded that priority should be given to the implementation of the following projects:<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4In19@&#8221; button_text=&#8221;See all the projects here.&#8221; _builder_version=&#8221;4.20.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#B88B3A&#8221; button_border_width=&#8221;0px&#8221; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;rgba(184,139,58,0.75)&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_color=&#8221;#000000&#8243; custom_margin=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Action Line 3 \u2013 Organisation of the 1st PNT National Forum<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The PNT Executive Committee will organise the 1st PNT National Forum, which will be held under the theme: \u2018What future for tourism in Portugal?\u2019 This will be the first national forum of its kind, aimed at discussing tourism by comparing the needs in this sector with the responses provided by businesses, organisations, and educational and research institutions in Portugal.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_module=&#8221;150&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;|700|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Studies, Projects and Think Tanks<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;5,16&#8243; meta_date=&#8221;m %92d%92e F %92d%92e Y&#8221; excerpt_length=&#8221;200&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_pagination=&#8221;off&#8221; masonry_tile_background_color=&#8221;rgba(255,255,255,0.55)&#8221; module_id=&#8221;random-posts&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; 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